NBA accelerates modern app time to market to ramp up fans’ excitement

The National Basketball Association (NBA) is dedicated to delivering compelling experiences for its fans off the court as well as on. During the pandemic, it continued to engage fans and help them feel connected to the game through virtual simulations. It also launched an app for referees called REPS (Referee Engagement and Performance System) that supports the fans’ experience.  
 
Together with Microsoft, the NBA is continuing to create customized, dynamic, virtual experiences to enhance the excitement of the NBA both during and beyond game-time. Read the full story. 

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